![]() ![]() The rationale is that it is easier to compare the two options for Rome than it is to compare Paris and Rome. ![]() For example, if given the following options for a honeymoon-Paris (with free breakfast), Rome (with free breakfast), and Rome (no breakfast included), most people would probably choose Rome with the free breakfast. People not only compare things, but also compare things that are easily comparable. In chapter 1, Ariely describes the ways in which people frequently regard their environment in terms of their relation to others it is the way that the human brain is wired. There are 15 chapters in total, and the following outline the main points. The book has been republished in a "revised & expanded edition".Īriely discusses many modes of thinking and situations that may skew the traditional rational choice theory. Once you see how systematic certain mistakes are-how we repeat them again and again-I think you will begin to learn how to avoid some of them". I hope to lead you there by presenting a wide range of scientific experiments, findings, and anecdotes that are in many cases quite amusing. Ariely explains, "My goal, by the end of this book, is to help you fundamentally rethink what makes you and the people around you tick. ![]() ![]() Predictably Irrational: The Hidden Forces That Shape Our Decisions is a 2008 book by Dan Ariely, in which he challenges readers' assumptions about making decisions based on rational thought. ![]()
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